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How Live Casino Alliances Are Changing The Gaming Industry

Casinos have always been a popular destination for gambling and entertainment. However, in recent years the industry has undergone some major changes, thanks in part to the rise of online casinos. This has led to the development of new business models and partnerships between traditional brick-and-mortar casinos and online operators.

One such development is the growing trend of live casino alliances. These alliances allow players to enjoy the best of both worlds, by being able to gamble at a physical casino while still having access to a wide range of online games.

This has been a major draw for players, as it gives them the chance to experience the excitement of playing at a real-life casino while still enjoying the convenience and flexibility of, say,  live casino singapore sites.

The Rise of Live Casinos

The growth of live casino alliances has also led to a renewed interest in the industry from investors. This is because it provides an opportunity for traditional brick-and-mortar casinos to expand their reach and attract new players, while also giving online operators access to a larger pool of potential customers.

As a result, both parties can greatly increase their profits and revenue.

One of the first live casino alliances was formed in 2016 when two of the biggest names in the industry, 888 Holdings and Rank Interactive, came together to form Rozvadov Gaming Community (RGC), which launched with the poker room PokerKing. The purpose was for 888 Holdings to expand live poker content in Europe while Rank Interactive would provide software expertise that could be used by both companies.

Live Casino Singapore

This idea of one company providing expertise that is shared with another is a common theme with live casino alliances. Another example is the partnership between Evolution Gaming and Playtech. Evolution Gaming is a leading supplier of live casino games, while Playtech is a leading supplier of online casino games. This alliance allows both companies to offer their customers a wider selection of games.

Why Alliances Are Becoming a Trend

Alliances are important for the gaming industry because they help to improve the customer experience.

In the past, customers would have had to visit multiple casinos in order to find the games they wanted to play. But with live casino alliances, customers can now find all of their favourite games in one place. This makes it easier for them to keep track of their progress and allows them to switch between games quickly and easily.

There are other benefits to these alliances as well. For example, collaborating with live casino singapore operators for instance, allows brick-and-mortar casinos to offer their customers a much wider range of games without having to worry about the costs associated with creating them themselves or paying royalties to software developers.

Furthermore, these collaborations can result in additional revenue streams for casinos, as online operators often have access to a wider range of payment options than traditional brick-and-mortar casinos.

Live casino alliances are far more effective at bringing players into the gambling world than other types of marketing strategies. This is because they allow casinos to leverage each other’s strengths by collaborating on promotions and other initiatives.

As a result, the alliance between the two parties is mutually beneficial for everyone involved. For casino operators, live casino alliances allow them to gain exposure to international markets that they would not be able to reach on their own.

Meanwhile, players no longer have to limit themselves to playing at either online or offline casinos, they can now enjoy the best of both worlds.


The gaming industry is evolving at a rapid pace, and the rise of live casino alliances is proof of that. These alliances are changing the way casinos do business, and as a result they are becoming an increasingly important part of the gaming landscape. So if you’re looking for a new and exciting way to gamble and play games, look no further than a live casino.

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